You can’t watch any reality competition show on TV these days without seeing at least one judge who has a British or UK based accent. I wonder if the reverse is true in other countries — are they hiring US based judges? Nope! I checked. So why is that? Well several reasons but here are a few:
• To elevate their company status
• To help connect with people on an intellectual level
• To give perceived refinement to a product or service
• To tap into the sentimentality of people of British heritage
• To differentiate themselves from standard North American branding
• To present listeners with subtle yet persuasive marketing
Years ago a company I worked for hired a new VP of Sales who had a British accent and it was clear he was selected and promoted in many of his positions because of his accent. Don’t get me wrong he wasn’t a bumbling idiot but I’m sure his career was more accelerated in the US simply because of his accent.
According to Bill Maher, Americans can’t say anything serious without using a British accent – here is a clip from his show giving examples
I’m thinking if I were to learn how to speak with a British Accent how would one go about this. Here are 5 steps:
Hope this helps maybe you’ll be selected to be the next judge on the next big reality talent show.